The media is the first channel for conveying information to the public. The media occupy an essential place among the populations because they can be a catalyst for behavioural change. In this way, they can go against the preconceived notions, taboos. The media inform and encourage the general public to adopt positive behaviours in the promotion of gender equality, sexual and reproductive health in particular. The media can also draw the attention of the population to harmful practices that harm the wellbeing of women and girls. 

In order to highlight population and development issues such as sexual and reproductive health and gender in Madagascar, UNFPA and its partners launch the first national competition for the best article (dossier), report and radio broadcast at destination of Malagasy journalists. The award will reward journalistic work that has made an exceptional contribution to clarification of population and development issues or to promoting a better understanding of the mandate of the United Nations Population Fund. See​ ​the​ ​full​ ​contest​ ​rules​ ​the​ ​2015