The use of contraceptive methods remains low in countries in sub-Saharan Africa, including Madagascar. In Madagascar, only 33.3% of women in union use modern contraceptive methods and 17.8% of women wanting to space births do not use them. Despite this, the Government has launched the challenge of reducing the maternal mortality rate by 50% by the end of 2015. The 22 September 2015 was marked by the official launch of the National Campaign on Family Planning at Madagascar. The ceremony was conducted under the patronage of the First Lady of Madagascar, Mrs. Voahangy RAJAONARIMAMPIANINA, who is at the same time the godmother of CARMMA. In partnership with the major family planning actors in Madagascar, including UNFPA and USAID, the campaign focused on young people's access to family planning. Based on the theme "Your life, your voice, talk contraception!” UNFPA Representative Madagascar, Mr. Mamadou DICKO, pointed out in his speech the important part of young women under the age of 19 who die by giving birth, representing one third of maternal mortality in Madagascar and emphasize that "Access to contraception increases the opportunities for women and their families to get out of poverty", "that appropriate sex education and access to contraception, provide valuable assistance to young people in planning their education, work and family as they see fit," and that "Family Planning is one of the safest and most profitable investments a country can make to give its people a better quality of life." 

In this regard, the inauguration of the Model Centre for Renovated Family Planning and equipped by UNFPA, was held on the sidelines of the launching ceremony of the national campaign. This launching ceremony was also marked by the commitment of the First Lady to militate even more for the well-being of the population, particularly women and adolescent girls, by signing the FP 2020 Commitment, which aims to improve access to family planning services to as many people as possible and calls for the adoption of laws that promote access to services and information in particular for Madagascar. 

For this year, the campaign has been divided into several supports according to the target of the actions: 

Youth, the target of the campaign 

Stands were held in the forecourt of the City Hall of the capital to inform it about the different possibilities of family planning that exist in Madagascar. Radio and TV spots spend 10 days on television and radio and the channel and radio with a stronger audience throughout the island. Posters and leaflets to families and youth to encourage them to choose the contraceptive method that is appropriate and A meeting with young people in a popular neighbourhood of the capital accompanied by door-to-door and face-to-face outreach visits, free family planning services and a flash mob with young volunteers. Young people have sensitised more than 500 people. 

Listening​ ​Health​ ​Professors 

A scientific conference on approaches and contraceptive innovations was held on 22 September